Marketing banking and insurance products
Practical marketing for financial products: understanding customers, positioning products and growing business responsibly.
Programme outline
What the programme covers
- Understanding customer segments and needs
- Positioning deposit, lending and insurance products
- Sales conversations that respect the customer
- Planning and reviewing marketing activity
The outline is adapted to each group: an in-house run follows your institution’s own products and policies.
Related programmes
Other programmes
Get in touch
Run this programme for your team
Ask for the next public schedule, or for an in-house run shaped to your institution.
